About

Little Anchor Boutique was created with the belief that childhood is meant to be cherished — and so are the pieces that dress it.

Rooted in intention and sustainability, we offer thoughtfully curated children’s consignment for growing little ones. Every piece in our boutique has been carefully chosen again - ready for new memories, new milestones, and new adventures.

As a sister brand to White Anchor Equestrian, Little Anchor carries the same heart: quality, care, and a grounded sense of home. We believe beautiful pieces deserve more than one chapter.

After becoming deeply rooted in the Madison community through motherhood, family, and entrepreneurship, owner Erin Pritchett saw a need for a thoughtfully curated children’s consignment boutique that offered timeless, high-quality pieces for local families.

Inspired by her love for children’s fashion and meaningful spaces, Little Anchor Boutique was created to feel warm, welcoming, and intentional — a place where families can shop beautiful pieces while embracing sustainability and community.

Erin Pritchett is the owner of Little Anchor Boutique in Madison, Georgia.

Originally from Milton, Georgia, Erin moved to Madison in 2017 with her two older children and founded White Anchor Equestrian, building a life centered around family, community, and entrepreneurship.

In February 2021, Erin married Madison native Fulton Pritchett, and together they welcomed two more little ones in 2021 and 2023 — creating what Erin lovingly calls their “crazy beautiful mess.” In 2026, Erin became a grandmother for the first time, a role that completely stole her heart.

With a deep love for motherhood, small business, and creating meaningful spaces, Erin is proud to bring Little Anchor Boutique to Madison and looks forward to serving local families for years to come.